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Where weird wins.
You're here because your creative career hasn't turned out the way you thought it would. Instead of purposeful, heart-led work, and supportive teams fuelled by fresh ideas, you've faced creative burnout, toxic behaviours, and the sinking feeling that maybe you weren't cut out for this career, that maybe you don't belong. Believe me, you do.
This is the creative RSPCA for
non-conforming, barely-employed marketers and creatives. The ones bored of mistreatment, risk-adverse attitudes and who are ready to re-write the future of their creative career.
Together, we'll take the creases of our journey and fold them into something bold. Something that flies. Because while the world hits copy + paste on sameness, in The Fold, weird wins.
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Keep scrolling for more.
📅 COMING SEPTEMBER 1ST
Sign up for more information!
The membership for employed misfit marketers and creatives looking to unscrunch.
Join The Fold—a space to strategically replenish your creative reserves, rebuild your marketing confidence, and rewrite your creative career in the midst of an originality crisis.
This crisis is fuelled by restrictive narratives around creativity. Narratives which are driving away our most intuitive and empathetic creative people. People who we need. People like you.
Let's keep minds like yours from leaving the industry with the help of The Fold, where creativity isn't just welcome, it's re-wired and weaponised.
So, are you ready to fight for your place in this industry? Are you ready to show them why weird wins?
When you think you have nothing.
You always have your creativity.
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💡73% of organisations surveyed in the World Economic Forum's Future of Jobs Survey reported that creative thinking skills was a top priority for them.
💡85% of college-educated professionals consider imaginative thinking essential for career problem-solving - (Source: Skill Academia)
💡75% of respondents feel pressured to prioritise productivity over creativity at work. (Source: Linarity)
💡72% acknowledged a desire for increased involvement in creative pursuits, nearing three-fourths of the surveyed population.
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When the world dumbs down on originality, connect with and turn up your creativity. Because extraordinary minds lead to industry-defining marketing
What awaits me in The Fold Membership?
If you're an employed creative or marketer, eager to creatively rise-up , get back in touch with your extraordinary and stride more confidently in your career, you're in the right place.
The place where originality fights back.
What's included: ​
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🟢 Weekly creative prompts: Every week, you’ll get a simple and nourishing creative exercise straight to your inbox. These are designed to spark originality, shake off stale-thinking, and help you reconnect with your creative instincts, without stealing your time or added pressure.
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🟡 Fortnightly group calls: We meet every two weeks to talk things through. It might be a creative mindset session, a group brainstorm, or a lovingly honest chat about what’s feeling heavy right now. Bring it all, we're ready to hear it!
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🟢 Monthly creativity training: Two hour workshops designed to reconnect you with your creativity, replenish your idea-reserves and support you as a marketer or creative in this originality war-zone.
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🟡 Supportive community: A private space for mental check-ins, creative pep talks, and sharing wins or wobbles. No constant pinging. Just a warm, no-judgement place to land in when you need it.
Important note: In the Fold, we're aware you're already overworked. That's why this group promises not to demand but replenish your energy.
Expect your unique self to heal, evolve and thrive in this group for misfit marketers and creatives. Together, we'll unscrunch the rubbish treatment of employed talent like you and re-write the future of creativity in the workplace.
Founding Member Price*:
£29.00 a month
*ten founding spots available
The Fold Premium Membership Price:
£111.00 a month
*only three spots available
What's included in the Premium Membership: ​
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🟢 Exclusive 1:1 mentoring: Every month, you'll have a private 1:1 call with me, best utilised for exclusive creativity training or coaching alongside your 9-5.​
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🟡 Private brainstorming support: Got a campaign, event, next batch of content you're feeling pressured about or running low on ideas for? Call upon your idea-batman. Someone who, as a lone or overworked marketer or creative, you can bounce ideas off without judgement. Tap into this to boost your confidence, offload some of the brainstorming and excel in your career.
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"I consider myself fairly creative but Chloe had me looking at creativity through a whole new lens!"
SAMANTHA LYNNE
You could see and feel her passion for unscrunching your creative mind radiating off her! With Chloe sharing her personal journey and her knowledge, I was able to challenge myself about why I held back creatively and move past it.'
NATASHA DAVIES
MARKETER
"Well clearly I've been living in a box!"
VINCENT F.
GLOBAL STRATEGIC MARKETING AT ABCAM
My Marketing Story
It's funny—once, someone told me, "Hey, you're creative!" and just like that I was set on a path of creativity. But that's just the thing, no one ever taught me the dangers of triggering others with ideas they wish they had or the reality of the demanding working conditions for creative individuals, stories of people crying over 13-hour work days in the toilets or finishing their shifts going home in ambulances being the "norm".
It was scary, to graduate and start making a career for myself. Instead of welcoming arms, I was let go from my first job (the founder of the two-man-band-agency later apologised saying he wasn't "ready for someone creative like me") before settling in jobs that ticked the creativity box. In these roles, I realised people didn't love making the same creative impact as me. They settled for ideas they'd always tried, afraid of disruption, of the new, of the novelty I found my brain to be so eager about.
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Before I knew it, I was hopping from agency to in-house marketing team, in search of an unmasked culture and un-ego-testicle bosses. Did I find it? No. So I built my own workplace, inside of my head. Work from the beanbag, my internal boss would say, if it means your brain will come out to play. Think up new ideas, my internal boss would encourage, if it keeps your creativity from drying up. Everyday I showed up for myself when my workplace didn't. Which is why The Fold is here for fed up, misfit marketers and creatives who are, despite feeling pushed away, want to stay.
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Join The Fold, where brains unscrunch and weird wins.
Register your interest today!
Get on the List
Register your interest in becoming a founding member of The Fold Membership, starting September 1st.